How does one charge their electric vehicle in a city centre without putting added pressure on an already stressed electricity grid?
LexEnergy came up with a startlingly simple solution to this thoroughly modern problem:
By drawing electricity from the grid when demand is at its lowest, storing it in beautifully designed 'curb-side' units (called LexHubs) and allowing motorists to pull up at any time and plug in for a cheeky charge.
Seeing as their solution made the most of The Grid, we decided to do the same when creating their Graphic Profile. From logo development through to the creation of a unique Lex Lime signature colour we made a brand identity fit for this new and exciting future.
